At the 24th International Exhibition on Rubber Technology, held at the Shanghai New International Expo Centre, KIERAY CHEM successfully presented its comprehensive portfolio of premium rubber chemicals and materials. The company featured its core range of general-purpose synthetic rubbers, including Chloroprene Rubber (CR, CAS 9010-98-4), Butyl Rubber (IIR, CAS 9010-85-9), and Butadiene Rubber (BR, CAS 9003-17-2). Additionally, KIERAY CHEM’s advanced vulcanizing agents, protective antioxidants, and rubber accelerators such as CBS (CAS 95-33-0) and DM/MBTS (CAS 120-78-5) drew significant attention, generating highly active inquiries and robust engagement from international downstream procurement professionals.
KIERAY CHEM Showcases Advanced Rubber Solutions at RubberTech China 2026
Exhibition Achievements & Marketing Initiatives:
- Immersive Product Experience: A dedicated “Micro-Sample Display Zone” combined with interactive digital screens allowed visitors to visually and technically evaluate product performance in tires and industrial rubber applications.
- Integrated Omnichannel Campaign: Leveraging a synchronized marketing strategy, the company engaged target global buyers prior to the event via industry media, LinkedIn, and WeChat, while hosting live multilingual technical presentations on-site.
- Technical Consultations: A specialized corporate lounge was established for technical experts to provide bespoke formulation optimization and solution engineering, successfully driving high-value business leads and partnerships.
